Apply for the Key

The Loot Key marks the products that clear Loot's published ingredient standard for grocery. It is not a partnership, a placement fee, or a shelf you can buy into — it is a reading of your full formulation.

The Standard is absolute on what it excludes: no engineered sweeteners, industrially refined or solvent-extracted oils, undisclosed flavor systems, gums and industrial emulsifiers, synthetic preservatives or nitrate curing, synthetic colors, industrial protein isolates, treated flours, or synthetic fortification. What clears is real food and traditional processing — named, recognizable, and disclosed.

Submitting means handing us the whole label: every ingredient, how each one is made, and who makes it. We read all of it. If a product clears, it enters the Registry and carries the Key.