The Loot Key

The Loot Key identifies products that meet the Loot Standard. Every product is individually reviewed against our published ingredient criteria before receiving the mark.

Loot reviews products ingredient-by-ingredient against the Loot Standard and responds within five business days.

The Key is product-level. Every Keyed product clears a full ingredient audit against every clause of the Standard.

Why Submit a Product for Review

• Listed in the public Loot Key Directory (coming soon)
• Considered for shelf placement at Loot Grocery
• Considered for inclusion in Loot Finds, our curated product discovery program
• Eligible for editorial features in The Loot Journal and across Loot's social channels
• First consideration for new Loot programs as they launch

There is no fee to submit a product, receive a review, earn the Key, or be included in the Directory.

Submit a Product for Review

A member of the Loot team responds within five business days. There is no application fee.

Fees

Submission and review	Free. Loot responds within five business days.
Directory inclusion	Free. Approved products are listed in the public Loot Key Directory.
Recognition in Loot's channels	Free. Loot uses the Key mark when referencing approved products in its own editorial, social, and shelf materials.
License to display the Key	Optional. Approved products may license the Loot Key for use on packaging, websites, and marketing materials. Year one is complimentary. Beginning in year two, renewal is $500 for brands under $500K annual revenue, or $1,200 for brands above.

The Key is awarded, not sold. The only fee is the optional license to display the mark on your own packaging and marketing materials.